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1. Executive Summary

This proposal outlines a comprehensive growth strategy for Basari Opticals, focusing on scaling the e-commerce business across all channels without migrating to Shopify. The project spans over 3 months, with a structured timeline for development, research, implementation, and scaling. Our objective is to enhance market penetration, significantly increase daily sales, and build a robust internal team to sustain growth.

2. Project Objectives

• E-commerce Scaling: Enhance Basari Opticals' online presence and sales across all channels.
• Retention Activities: Implement effective retention strategies and conversion rate optimization in the first month.
• Team Building: Recruit and train an internal team to handle ongoing operations and marketing activities.
• Market Penetration: Conduct thorough market research to understand the UAE eyewear market and develop a targeted growth strategy.
• Sales Growth: Scale daily sales from 10 to 100+ through effective marketing and advertising strategies.

3. Project Phases and Timeline

Phase 1: Retention Activities and Conversion Rate Optimization (First Month)

Responsible Parties:

• Dhilraj Soza: E-commerce Scaling Consultant
• Anjana: Growth Lead

Activities:

• Implement retention activities.
• Optimize conversion rates.